What is your name and what is your job title?
Nicole Hamilton, Founder & CEO.
What is the name of your business, and your website URL?
When was your business founded and how long have you been working there?
Homeownering was founded in 2016. I’ve been working there since its founding.
Please describe your business: What is your elevator pitch? Who is your ideal customer?
Homeownering provides independent and unbiased homeownership advice and resources for female homeowners.
As homeowners, our home is often our largest asset. Homeownering gives you tools and tips to not get taken for a ride, save money, and make your home the safe and sound investment that it should be.
Why for women? Women actually represent the largest group of home buyers, outpacing men (NAR, 2016). Even so, they often get worse mortgage terms (Urban Institute, 2016) even though they are better at paying their mortgage on time. Women sometimes they are taken advantage of in other areas, like household repairs. Meanwhile, women make the majority of financial decisions for a household (Regions Bank, 2016).
Homeownering gives female homeowners better home financing tools than the professionals who serve them have, and puts them on a level playing field when it comes to making decisions about their household expenses.
Please describe your role in your business: What does your day-to-day look like?
I am in charge of managing the overall content schedule which includes identifying experts who can help provide the information that our subscribers most want to know, related to how to add value to your home and cut unnecessary expenses. I also oversee our subscriber feedback and product improvement around our independent and unbiased information products on how to navigate home financing and refinancing. Finally, I participate in videos related to homeownership issues, things like gardening, composting, negotiating insurance costs, maintenance issues, and more!
How has seeing an allergist (visiting Hudson Allergy) helped you be more productive in your profession?
We do a lot of our work outdoors and I’m terribly allergic to Sycamore trees that line our street, so seeing Hudson Allergy has helped me learn more about how to prevent discomfort.
What advice do you want to give to anyone reading this?
80% of homeowners have 66% of their net worth in their homes. Being in better control of your home financing, more knowledgeable about how much equity you have in your home, and gaining insight into your extraneous costs can have a profound effect on your overall net worth now and into the future.
What is your favorite thing about NYC?
The people, most definitely.