What is your name and what is your job title?
Mike Diedrichs, Co-Founder and CEO BoomerangBoard.
What is the name of your business, and your website URL?
Our business is BoomerangBoard, www.boomerangboard.com
When was your business founded and how long have you been working there?
The idea for BoomerangBoard was born several years ago at a time when my wife and I found ourselves surrounded by friends, family and a huge network of social network ‘friends’, but felt alone and in need of objective, thoughtful advice as we tried to navigate the life we were trying to build together. We felt there was a void in social networking. People were using it simply as a way to show a small part of their lives, but not truly leveraging their networks as a resource. We realized quickly it was because people (including us) were not being real – they were carefully curating a picture perfect version of their lives. Imagine if we could harness the power and reach of social networking and give it depth – make it meaningful – encourage people to share advice, and pass along to others? It would help so many people. So we did. We created BoomerangBoard! BoomerangBoard is launching this summer and we are so very excited to start spreading the work and building our community!
Please describe your business: What is your elevator pitch? Who is your ideal customer?
BoomerangBoard is a unique anonymous social network offering peer to peer advice. You hand pick personal board of advisors and create mentor groups to get answers, work through life’s challenges, or just share what’s on your mind – anonymously and for free. BoomerangBoard is truly for everyone. It is a place to get advice: for anyone going through a situation in life – good or bad – who is looking for thoughtful objective advice beyond an existing network. Anyone who wants to find answers or share information with others without social pressure or judgment. It is also a place to give advice: for anyone who has life experiences they feel can help someone else. We all have a unique story to tell, we all have life experiences that can and should be shared with others. BoomerangBoard can help you help others.
Please describe your role in your business: What does your day-to-day look like?
I am officially the CEO, but BoomerangBoard is a family business being launched while I have a full time day job. Together with my long time business partner, who serves as COO, and our wives, we are currently in the very beginning stages of launching and marketing the site.
How has seeing an allergist (visiting Hudson Allergy) helped you be more productive in your profession?
I find I am always more productive – in every aspect of my life – if I feel appreciated and supported. The fact that the team at Hudson Allergy approach me about my business and interests – asking if I would like to share with their community – speaks volumes about their supportive approach, and struck such a positive chord with me. They not only got me back to work, comfortably and quickly, by addressing my allergy symptoms, they also offered me this platform to promote BoomerangBoard and hopefully help others by inviting them to join. Easing one another’s burdens, connecting people who want to help others, is what BoomerangBoard is all about. There is an entire community of people dealing with allergies – from minor to life threatening. They can find support and share their experiences with this part of their life – and everything else – on BoomerangBoard.
What advice do you want to give to anyone reading this?
Simply put – you are not alone. There is a whole network of people just waiting to share their experiences and help you.
What is your favorite thing about NYC?
Everyone you see, everything you see, has a unique story to tell.